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The CASS Europe Master’s in Healthcare Management Program

Master’s in Healthcare Management Course Description

Course Description

Fundamentals of Healthcare Management

Introduction

This course introduces the students to the basic framework for the management of healthcare. The course starts by introducing the student to the basic tools of management following which specific issues related to healthcare management will be addressed. The course will explore the issues that healthcare managers face in working in an organization where professionals influence decision-making and where a growing demand for services can compromise financial sustainability. The course will enable students have an understanding of how to manage in healthcare organizations including management processes, organizational structures, types of governance models and management issues related to healthcare delivery systems. Also considered are the social and ethical issues encountered in trying to balance the interests, needs and rights of individual citizens against those of society.

Learning objectives

By the end of the course the student will be able to:

  • Have an understanding of the functions and processes required to manage an effective health care organization.

  • Discuss the role and expectations of managers in healthcare organizations.

  • Analyze healthcare organizations and their functions in order to facilitate change and performance improvement.

  • Evaluate the technical and management challenges of managing healthcare organizations through the use of case studies.

  • Apply management theories and tools to the analysis of healthcare issues in an organization.

  • Understand and discuss various aspects of management in healthcare.

  • Understand the principles of effective management in healthcare organizations.

References

Shortell, S.M., and Kaluzny, A.D., Essentials of healthcare Management, William Brutmiller, N.Y., 1997.

Ginter, P.M. et al, Strategic Management of Health Care Organizations, John Wiley & Sons, Chichester, 2013.

Fundamentals of Public Health

Introduction

This course provides an introduction and historical overview of public health and the core concepts that represent the foundation of the current public health field. Students will also be able to examine some fundamental ethical issues in public health research and practice. The course provides the student with fundamental insight into essential public health functions and how they are performed; surveillance, research and control of risks and threats to public health. The student will also learn about health promotion, development of policies and institutional capacity for public health planning and management; strengthening of public health regulation and enforcement capacity; as well as human resources development and training in public health.

Learning objectives

By the end of the course the student will be able to:

  • Asses health status of the country for larger administrative units and for specific groups at higher risk than the general public

  • Analyze trends in socio-demographic variables related to public health

  • Identify current and potential threats to public health

  • Identify resources and assets to support public health, etc.

References

Scutchfield, F.D., and Keck, C.W., Principles of Public Health Practice, 3rd? ed., Delmar Thompson Learning, 2009.

Detels, R., et al, Oxford Textbook of Public Health, 5th. Ed., Oxford University Press, 2011.

Healthcare Economics

Introduction

This course shall address issues related to the supply and demand for health services; markets for health professionals and healthcare provider organizations. In addition the course will discuss the roles of insurance, managed care, organizations in the healthcare sector, as well as information problems in healthcare markets. Regulation, government financing of health care reform issues will all be addressed.

Learning objectives

By the end of this course the student will be able to:

  • Utilize basic economic analysis to answer questions about issues concerning the healthcare industry.

  • Apply economic theory to examine historical and current data from health related markets.

  • Develop a detailed demand and supply model of the healthcare industry to predict the consequences of various possible changes in health markets, such as changes in third-party financing of health care.

  • Compare and contrast healthcare market and institutions in a selected number of countries internationally.

  • Discuss the roles of both public and private sector financing of health care and the division between public and private health care goods and services.

  • Analyze the role of professional education, training and licensing in physician and allied health professions, and their effects on quality and cost of health care.

  • Compare and contrast the market and the public sector as organizing forces in the structure, conduct and performance of the health industry.

  • Examine the structure of health care markets and the public and private institutions that make up the competitive environment for the health care.

References

Jackson, D., Healthcare Economics Made Easy, Scion Publishing Ltd., Oxfordshire, 2012.

Healthcare Marketing

Introduction

This course introduces the student to fundamental marketing concepts as applied to health services organizations. Consumer behavior, market segmentation, target marketing, marketing research, management, and control of marketing mix variables. The course will also provide program participants with marketing knowledge that will enhance their ability to lead through changing and challenging times in healthcare.

Learning objectives

By the end of this course the student will be able to:

  • Have an understanding of marketing and the marketing planning process in the healthcare sector.

  • Have an understanding of the essential components of marketing strategy formulation in the healthcare environment.

  • Identify the environmental forces on organizational strategy and their implications for marketing decisions in the healthcare sector.

  • Have an enhanced understanding of the effect that marketing has on a healthcare organization’s long-term success.

  • Understand the internal and external factors that influence consumer decision making related to healthcare.

  • Have a basic understanding of the nature of the marketing research process in healthcare.

  • Be familiar with internet marketing and the opportunities it presents for the healthcare sector.

References

Berkowitz, E.N., Essentials of Healthcare Marketing, 3rd. ed., Jones & Bartlett Learning, London, 2011

Kotler, P. et al, Strategic Marketing for Healthcare Organizations: Building a Customer Driven Health System, John Wiley & Sons, San Francisco, 2008

Fortenberry, J.L., Jr., Cases in Healthcare Marketing, Jones & Bartlett Publishing, Sudburry, MA, 2011.

Healthcare Accounting and Finance

Introduction

The course is designed to enable the student become aware of both accounting and finance that have become part of the everyday life of most healthcare executives. The course attempts to cover types of financial decisions that healthcare executives are most likely to be involved with, and has provided materials that will help the understand the conceptual basis and mechanics of financial analysis and decision making as they pertain to the healthcare sector. The course will enable the student have a better understanding of three crucial elements which constitute the basis for sound financial decision-making in any business unit, namely: 1. Most financial decision are based upon the use of accounting information, 2. All business units operate within an industry, and 3. Both accounting and finance are in many ways a subset of economics. The course shall address these issues particularly as they relate to the healthcare industry.

Learning objectives

By the end of this course the student will be able to:

  • Appraise the importance and uses of financial information in health care organizations.

  • Explain the financial functions within an organization.

  • Explain the common ownership forms of healthcare organizations, along with their advantages and disadvantages.

  • Describe factors that influence the financial viability of a healthcare organization.

  • Respond to a compliance audit or investigation, particularly when the subject of that inquiry includes financial records.

  • Understand how legal and regulatory issues shape and define good financial management of a healthcare organization.

  • Explain the primary financial objective of a healthcare organization, and the critical drivers of financial performance.

  • List and describe the requirements for effective financial planning and policy-making in healthcare.

  • Describe how cost information relates to the three key activities of management: planning, budgeting, and control.

  • Calculate a healthcare project’s net present value, profitability index, and equivalent annual cost.

References

Capenski, L.C., Healthcare Finance: An Introoduction to Accounting and Financial Management, Foundation of the American College of Healthcare Executives, Chicago, 2012.

Strategic Management of Healthcare

Introduction

The focus of this course is on analyzing, planning, negotiating, problem solving, and decision making for healthcare systems managers in a risk-based environment. The course shall address different issues related to strategic management as practiced in healthcare. Functional units, clinics, and hospitals in today’s rapidly changing, technology-driven environment of healthcare. Strategic planning and management at all levels are essential to the organization. The course shall explore these issues as they relate specifically to the healthcare industry. The course shall apply modern concepts of strategic management to adapt the skills and techniques necessary to interpret strategic situations, to distinguish stakeholder needs and aspirations, to classify internal and external influences to the strategic business unit, and to envision appropriate strategic responses to influence the successful implementation of a strategy across the healthcare system.

Learning objectives

By the end of this course the student will be able to:

  • Gain a better understanding of the business of health and how a variety of healthcare organizations have gained, sustained, and lost competitive advantage amidst intense global competition environment.

  • Evaluate the challenges facing healthcare organizations using competitive analysis, identify their past responses, and explore the current strategies they are using to manage these challenges.

  • Develop generalized skills in competitive analysis and the ability to apply those skills in the specialized analysis of opportunities in the healthcare industry.

References

Ginter, P.M. et al, Strategic management of Healthcare Organizations, John Wiley & Sons, Chichester, 2013.

Quality Management in Healthcare

Introduction

The course examines methods and tools for managing quality in healthcare, including developments in quality improvement, and outcomes measurement in hospitals, physician practices, nursing homes, managed care and public health, as well as legal and policy issues. The course focuses on the effects of sophisticated quality and health outcome measures as used by individuals, employers and insurers to compare the results of various providers. The course will cover the forces of the smarter external customers and internal pressures to justify costs, continuous quality improvement, risk management, and changes demanding creative healthcare marketing techniques.

Learning objectives

By the end of this course the student will be able to:

  • Understand major quality improvement initiatives that focus on populations or communities, including those used by managed care organizations and public health agencies.

  • Discuss the role of research and public policy in improving quality

  • Apply quality management methods and skills in a case analysis.

  • Describe major principles and concepts used in defining and measuring quality.

  • Identify the role of leadership, organizational culture and teams in effective quality improvement.

  • Examine principles and processes in total quality management, including continuous quality improvement and Six Sigma.

  • Analyze the use of outcomes and outcomes measurement in quality management.

  • Understand information management and technology in quality improvement.

  • Analyze factors that influence and improve consumer and patient satisfaction.

  • Summarize the legal and regulatory environment pertinent to quality improvement, including current issues of medical errors and patient safety.

  • Examine methods and initiatives to improve quality in hospitals, nursing homes, and physician practices and available information to compare providers.

References

Lighter, D.E., and Fair, D.C., Quality Management in Health Care: Principles and Practices, Jones & Bartlett Publishing, Sudbury, MA, 2004.

Human Resource Management in Healthcare

Introduction

This course studies management and administrative issues related to group and individual performances and their effective contribution to the organizational objectives in a healthcare setting. Specific topics include state and federal healthcare laws, codes of ethics, staffing organizations, training and development, employee relations, and long-term planning.

Learning objectives

By the end of this course the student will be able to:

  • Understand human resources (HR) problems and apply their skills in HR problem diagnosis, critical thinking, and problem solving.

  • Develop creative and effective solutions to various HR challenges in an organization.

  • Have an enhanced understanding of how groups and teams in a healthcare organization are efficiently managed.

  • Have a better understanding of how HR managers oversee employee administrative affairs in a healthcare organization.

  • Have a better understanding of how the HR manager organizes and conducts the selection of appropriate candidates for staffing of suitable personnel in a healthcare facility.

  • Have an enhanced understanding of rules and regulations governing healthcare system.

  • Have a better understanding of how employees are efficiently managed in a healthcare organization.

  • Have an enhanced understanding of the role of HR mangers in developing a strong, reliable team in a healthcare organization and establishing management strategies to efficiently govern the workforce.

References

Fallon, L.F., and McConnell, C.R., Human Resources Management in Healthcare: Principles and Practice, Jones & Bartlett Learning, 2007.

Legal Aspects of Healthcare Management

Introduction

This course provides an overview of the legal issues facing the healthcare industry. It examines principles and practical applications of the laws that affect the operational decisions of healthcare providers that impact the development of markets for healthcare products and services. The course provides clear legal explanations, definitions, and case examples, which will result in the student gaining a better understanding of the legal aspects of healthcare. It provides a basic working knowledge of health law that is comprehensive and inclusive of a wide variety of healthcare legal issues.

Learning objectives

On successful completion of this course the student will be able to:

  • Explain the structure of the legal system, and the sources of laws, regulations, and guidelines and how these affect various healthcare environments, and healthcare workers, management, and allied professionals.

  • Appraise the many legal issues that confront professionals working in healthcare organizations.

  • Evaluate various contracts, legal reporting requirements, and risk-reduction strategies.

  • Demonstrate an awareness of the rights, responsibilities, and duties of various health care professionals.

  • Demonstrate a strong foundation of health law knowledge that is essential while working in the health care industry.

  • Employ a working knowledge of various human resource issues as they apply in fields of healthcare.

References

Pozgar, G.D., Legal Aspects of Healthcare Administration, Jones & Bartlett Publishing, Sudury, MA, 2012.

Specialized Courses in Healthcare Management

Organization and Financing of Healthcare

Introduction

This course adopts a comparative approach in address issues related to how healthcare systems are organized and financed in both the developed and developing world using examples from a selected number of countries to illustrate the point. The course will examine issues related to the organization of healthcare systems in the selected developed and developing countries, how resources are mobilized in the systems, how individual healthcare providers are funded, equitable means of raising funds for healthcare in the selected counties, appropriate ways of utilizing the funds to pay health providers, major reforms recently undertaken in the selected countries in order to better fund and manage the healthcare systems. The course shall provide participants with the knowledge to examine both broad reforms carried out in the selected countries as well as refinements of individual components of the healthcare systems.

Learning objectives

By the end of this course the student will be able to:

  • Have a better understanding of the organization and financing of international healthcare systems.

  • Have an enhanced understanding of how individual healthcare providers are funded in different countries.

  • Develop an enhanced knowledge about equitable ways of raising funds for healthcare in both developed and developing countries.

  • Acquire the knowledge about how to analyze broad reforms in healthcare systems in both developed and developing countries, etc.

References

Furrow, B.R., et al, Healthcare Organization and Finance, 7th. Ed., West Publishing, 2013

Mills, A., and Lee, K. eds., Health Economics for Developing Countries, N.Y., Oxford

University Press, 1992

Healthcare Research Methodology

Introduction

The course provides the student with an introduction to research methods and designs relevant to healthcare practitioners. The course will focus on an introduction to various research designs including experimental and non-experimental, as well as quantitative and qualitative research methods. In addition, the course will focus on providing a practical understanding of several statistical tools used in medical and health research. The emphasis will be on knowing when to use the various tests, what they measure, and how to interpret results.

Learning objectives

By the end of this course the student will be able to:

  • Competently examine the role and importance of the scientific method in healthcare.

  • Define the breadth of the scientific method and its role and importance in healthcare.

  • Share the process of research and components within the healthcare industry.

  • Outline the importance of research questions and identify key characteristics of research questions.

  • Outline the importance of conducting a review of the literature as part of the empirical process in research undertaking within the field of healthcare management.

  • Identify key characteristics of good research.

  • Identify relevant ethical issues that affect healthcare research.

  • Examine the breadth of considerations required in conducting ethical health research.

  • Explore qualitative and quantitative research designs in healthcare management.

  • Have an enhanced understanding of the benefits and limitations of qualitative and quantitative research designs in healthcare management.

  • Explore research using mixed methods, a procedure known in scientific research as methodological triangulation.

References

Brink, H., et al, Fundamentals of Research for Health-Care Professionals, 2nd. Ed., Juta and Company, Ltd., Cape Town, 2006.

Applied Epidemiology

Introduction

The course is an introduction to the principles of epidemiology, including: 1. the use of descriptive measures to describe the health of populations or groups of people within the population, 2. approaches to assessing potential associations between personal characteristics, behaviors, or exposures and the occurrence of disease or other adverse health outcomes, 3. the basics of study design, including case-control studies and cohort studies and attendant approaches to defining case or exposure status. Students will be able to examine core principles of epidemiology and statistical evaluation of the impact of microbial diseases on the health of community- and clinic-based populations. The epidemiology and prevention of chronic diseases will be emphasized.

Learning objectives

By the end of this course the student will be able to:

  • Gain a fundamental understanding of measures which are generally used to describe the health of populations or groups of people within a given population.

  • Be acquainted with the scientific methods and procedure used to assess potential associations different personal and social characteristics, exposure and the occurrence of diseases and other relevant health issues.

  • Have an enhanced understanding of the core principle of epidemiology.

  • Gain an understanding of the impact of microbial diseases on the health of a population.

  • Gain an understanding of epidemiology and prevention of chronic diseases in a population or groups within the population.

References

Brownson, R.C. & Pettiti, D.B., Applied Epidemiology: Theory and Practice, Oxford University Press, 1998.

International Healthcare Management and Collaboration

Introduction

This focus of this course is to enable students critically analyze the international environment of healthcare and consider the crucial factors that influence international management and cross-border strategy formulation and implementation within the healthcare sector. This course examines the critical aspects of international healthcare management and cooperation across borders.

Learning objectives

By the end of this course the student will be able to:

  • Critically assess the international environment of healthcare and evaluate how it influences international healthcare management and cooperation.

  • Develop and implement an international healthcare strategy.

  • Develop ways of successfully managing international healthcare projects and cooperation between teams with different cultural backgrounds.

  • Appreciate the role of culture in international healthcare management and collaboration.

  • Understand the key concepts in international human resource management and international organizational behavior in the healthcare sector.

  • Have an enhanced understanding of human resources management within the context of international healthcare management and collaboration

References

Sullivan, T.J., Collaboration: A Health Care Imperative, McGraw-Hill Medical, 1997.

Elective courses in Healthcare Management (choice of two)

Conflict Management in Healthcare

Introduction

This course shall focus on different approaches to manage and resolve conflict in the healthcare profession. The course begins by exploring how individual personal histories and experiences affect our perceptions of conflict and our conflict styles. Interpersonal conflict communication skills such as active listening and assertiveness will be developed. Students will be introduced to constructive conflict resolution approaches including mediation, negotiation, alternative dispute resolution, and nonviolent action from both a practical and theoretical standpoint focusing particularly on the healthcare industry.

Learning objectives

By the end of this course the student will be able to:

  • Gain a thorough understanding of the sources, causes and types of conflict in the healthcare sector.

  • Master the different phases of conflict resolution and management process.

  • Learn to apply conflict resolution approaches in the healthcare profession.

  • Learn how to use parts of the conflict resolution process to recognize and prevent conflict before it escalates.

  • Develop communication tools such as agreement frames and open questions as proactive approaches to the management of conflict in healthcare.

  • Learn practical anger and stress management techniques that can be useful in successfully managing conflicts in the healthcare profession.

References

Marcus, L.J., et al, Renegotiating Health Care: Resolving Conflict to Build Collaboration, Jossey-Bass, San Francisco, 2011.

Promotion of Healthcare

Introduction

This course addresses central issues related to primary health promotion seen from different perspective of primary health. Health as a concept is studied from different perspectives, such as ethics, gender and civilization. The course will introduce the student to methods for working with health promotion and preventive work within primary care; nursing in primary care, laws and regulations in health promotion, as well as continuity and cooperation between healthcare professionals concerning patient care.

Learning objectives

By the end of this course the student will be able to:

Gain an understanding of the defining characteristics of health promotion.

– Acquire skills and competencies related to the planning, development, implementation and evaluation of health promotion interventions.

– Gain an ability to apply best practice decision-making principles and strategies to concrete health-related issues and problems

– Discuss and describe the health of people from a social and environmental perspective.

– Identify and explain the meaning of health promotion and preventive work within primary care.

– Account for and analyze ongoing health projects in the local community.

– Account for how cooperation on patient care, between different professionals in healthcare, takes place.

– Be able to reflect on the importance of discussions in the meeting with patients and family in primary care, from an ethical and professional perspective.

References

Naidoo, J. & Wills, J., Foundations for Health Promotion, 3rd. edition, Harcourt Brace and Company, Toronto, 2009.

Bartholomew, L.K., et al (eds.) Planning Health Promotion: An Intervention Mapping Approach, 3rd; edition, Jossey-Bass, San Francisco, 2011.

Rootman, I. et al (eds.), Evaluation in health Promotion: Principles and Perspectives, WHO Regional Publications, European Series No. 92, 2001.

Management of the Supply Chain in Healthcare

Introduction

The course explores key issues related to the design and management of healthcare supply chain. Supply chain is concerned with the efficient integration of suppliers, factories, warehouses and stores so that products are distributed to customers in the right quantity and at the right time. The course shall address these issues with a particular focus on the healthcare sector. One of the primary objectives of supply chain management is to minimize the total supply chain cost subject to various service requirements. The course will explore this objective with regard to healthcare supply chains. The course will also enable the student identify research issues and opportunities in healthcare supply chain management, to adopt the theoretical and methodological perspectives most likely to provide value, to help determine dissemination strategies for bridging the gap between research and practice, and to provide a knowledge base for policymakers to enact policies to improve healthcare supply chain performance.

Learning objectives

By the end of this course the student will be able to:

  • Describe and explain fundamentals of supply chain in the healthcare sector.

  • Have a better understanding of healthcare supply chain theory and practice.

  • Identify best practices, theories, concepts, and models developed in the non-healthcare setting and transpose them into healthcare supply chain.

  • Develop connections with supply chain leaders in healthcare.

  • Determine effective translation and dissemination strategies for healthcare supply chain research.

  • Work effectively in a group in order to collectively identify funding sources for supply chain in the healthcare sector.

  • Attain an enhanced understanding of supply chain management in healthcare.

  • Have a better understanding of cutting-edge research in healthcare supply chain management.

  • Develop an appreciation for the strategic management of the supply chain in healthcare.

  • Be aware of supply chain practices in healthcare practices.

  • Derive and compute optimal policies and performance measures such as costs and profits in healthcare supply chains.

References

Schneller, E.S. and Smeltzer, L.R., Strategic Management of Health Care Supply Chain, John Wiley & Sons, San Francisco, 2006.

Communication and Public Relations in Healthcare

Introduction

The course introduces to the student the field of communication and public relations with regard to the healthcare industry. The course shall address different perspectives of communication and public relations in healthcare including perspectives on theory and research, topical areas within the discipline, basic research methodologies, and a survey of theories in those areas. The course covers basic procedures for theory-building, research, and writing about communication and public relations in healthcare. It provides a survey of international public relations with an emphasis in three areas, namely: applied knowledge for actual international practice, relevant theory, and ethical issues. The course shall also explore relational health communication research and practice. It will examine the role of interpersonal communication in healthcare delivery, health promotion, disease prevention, risk communication, and promoting personal and psychosocial well being.

Learning objectives

By the end of this course the student will be able to:

  • Analyze, question, and comprehend in a broader context the information contained in communication and public relations in the healthcare industry.

  • Adapt and innovate in communication in healthcare by understanding audience requirements and expectations.

  • Communicate using methods that make most sense in a given situation.

  • Develop greater awareness of common but costly mistakes in communication in the healthcare sector.

  • Understand key communication success factors in healthcare.

  • Understand what drives success in achieving desired results in communication and public relations in the healthcare profession.

  • Examine intercultural health and risk communication interventions; including health communication campaigns, public relations and advertising for health organizations, and how the media and Internet present health information.

References:

Schiavo, R., Health Communication: From Theory to Practice, Jossey-Bass, N.Y., 2007.

Berry D., Health communication: Theory and Practice. New York, NY: Open University Press, 2007.

Change and Risk Management in Healthcare

Introduction

This course focuses on the theories, concepts, and principles of change and risk management in healthcare and development of an integration of concepts relevant to healthcare risk management. Current trends and issues in designing and managing healthcare risk management systems will be examined. Students, applying evidence-based knowledge, will analyze the design and implementation of healthcare risk management systems.

Learning objectives

By the end of this course the student will be able to:

  • Have a better understanding of trends and issues in healthcare risk management.

  • Have an enhanced understanding of theories, concepts, and principles of risk management as they pertain to a healthcare system.

  • Understand the importance of documentation and information in healthcare risk management.

  • Understand the processes used in the development, implementation, and management of a healthcare risk management programs.

  • Provide current and future managers in healthcare with an operational understanding of insurance and the unique aspects of health insurance risk management concepts and their application to health policy & health service.

  • Have an understanding of the roles of government, employers and individuals in the selection and use of insurance products in healthcare.

  • Understand the main types of health insurance, their policy provisions and relationship to different providers

  • Explain how health insurance premiums are determined, including the role of actuaries.

  • Demonstrate an understanding of risk management techniques in healthcare, including financial, quality control and liability aspects.

References

Youngberg, B.J. (ed.), Principles of Risk Management and Patient Safety, Jones & Bartlett Learning, Sudbury, MA, 2011.