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Stanley Coffie

Educational Qualification:

  • PhD in Marketing and Strategyat Birkbeck College, University of London.
  • MA in Marketing Management at Middlesex University, London.
  • BA (Hons), University of Ghana, Legon, Ghana.

Teaching activity:

Dr. Coffie teaches the following courses in the MBA and doctoral programs

  • Marketing Management
  • Strategic Management
  • International Marketing
  • International Business

Research and Publication:

Dr. Coffie’s research is focused on the following areas where he has a number of publications:

  • Marketing Management
  • International Marketing
  • Marketing Strategy
  • Service Marketing

Selected publications:

  • Blankson, C., Kirsten, C., Crawford, J., Kalafatis, S., Singh, J. & Coffie, S. (2013). A review of the relationships and impact of market orientation and market positioning on
    organisational performance. Journal of Strategic Marketing. Retrieved in August 2013 from http://dx.doi.org/10.1080/0965254x.2013. 804857 (Published).
  • Coffie, S. and Owusu-Frimpong, N. (2014). Alternative Positioning Strategies for Services in Ghana.Thunderbird International Business Review. (Accepted, published in November 2014).
  • Blankson, C., Kalafatis, S., Tsogas, M. & Coffie, S. (2014). Positioning service brands: managerial decisions, communications strategy and consumers’ perceptions. Journal of Product & Brand Management. (Under Review).
  • Coffie, S. (2014).Congruence of Service Positioning in Ghana: An Empirical Examination. International Journal of Arts and Sciences. (Under Review).
    Conference Papers
  • Blankson, C., Kalafatis, S., Tsogas, M.& Coffie, S. (2013). Congruence in Positioning Service Brands: An Empirical Examination.AMS Conference in July 2013, Australia.
  • Coffie, S. (2013). A Review of the Relevance of Prescriptive Organisational Theories to Business Practices in Ghana. IAABD Conference in May 2013, GIMPA, Ghana.
  • Coffie, S. (2013).Congruence of Service Positioning in Ghana: An Empirical Examination. International Journal of Arts and Sciences Conference, November 2013, London.